So the dust has settled and Keri is on in the mornings, 'Fast Eddie and the Hurricane handle the afternoon drive, and Mike Moran appears every Thursday in the Herald News. It's amazing how an effort to revitalize WSAR's morning lineup created this domino effect.
But what of these changes? How successful have they been? Back when I posted the first 'Media Changes' post I also ran two polls. The results of those polls indicated that 25% approved of Mike Moran's column. Meanwhile only 8% approved of the changes at WSAR.
Let's breakdown these 'media changes'.
Mike Moran - Columnist for the Herald News
I'll admit it, I was not happy to see Mike leave WSAR and thought the Herald was pretty slick in bringing Mike into the fold. I loved Mike's radio show - intelligent discussion! Mike could present a point of view and then walk away from it and play Devil's advocate. He would allow you to present your own view, and poke at it, question it, and challenge it, but hardly ever ridicule it.
However, Mike's move to the Herald shows that what he does best is discussion and debate and writing is about opinions and narratives. Mike's first column was a bit of a disappointment and while the succeeding columns have been better none of them would make me run out to buy a copy of the Herald News. I had high hopes for Mike's move the Herald News, right now I'm still hoping.
Fast Eddie and the Hurricane
When I first learned that Keri was moving to the mornings the one thing that made my blood run cold was the thought of 3 hours of some syndicated national talk show. I listen to WSAR for local talk, and Eddie and Mike certainly have focused on local topics. However the initial feedback I got on them was negative. Remember only 8% supported the changes at WSAR, but 48% thought Keri in the morning was a great idea. I certainly understood the criticism. Eddie had struggled with local topics and leans hard to the left. Mike might have a solid grasp of the local but he has the worst voice in radio. It's like Bea Arthur with a 5 pack a day habit. Except of course Bea is a better speaker.
Still, right from the first show these guys did together I thought they had a great chemistry. They work well together. Either by themselves might be a little overbearing but they have a certain charm together. And they're getting better with every show. I think that WSAR may have found a solid replacement for the afternoons but the ratings will tell.
The Bristol County Breakfast Club
Here is the reason for all the 'media changes'. In an effort to shake things up and improve their morning ratings, WSAR moves Keri Rodrigues to mornings. I was lukewarm on this idea. Why take your highest rated host and move her? Why mess up a good thing? Truthfully, I still feel that way. While Keri's own 1 hour show starts off talk-show row with a bang I've always felt the 1 hour time slot was too brief. The real problem is the BCBC seems to me to be Hec and Mike but with Hec and Keri. I think the chemistry between the two of them is good and getting better but the format seems little changed and I fail to see the point.
That's not to say that I don't like Keri in the morning because I do but I also liked Hec and Mike. I guess as long as Hec is there the format just isn't going to change much, to be fair I don't get to listen to the whole show, so maybe I'm missing some of the 'change'. Bottom line is, if the old show wasn't pulling in the ratings can a few minor changes really make a difference?
Has Mike Moran become a staple of your Thursdays? Is the Bristol County Breakfast Club now part of your mornings? Is WSAR still part of your afternoon drive? So what is your opinion?